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            <td width="74%"><div align="left"><span style="font-size: 24px; font-family: '新細明體'; text-align: left;">出版電子書會否大大影響我家實體書的銷售？</span></div>
              <div align="left"><br />
              很多很多年以前，當網上教學剛問世，先進的尖端研究機構就興奮的預估，在不久的將來，網上教學將會取代課堂教學，電腦人工智慧老師也將會替代教師的工作。頓時之間，網上教學水漲船高，氣勢高昂，與其相關的硬軟體也如雨後春筍般狂掃市場，當時搶先採用此教學方法的，是富豪五百大企業，大多用在培訓他們的業務銷售高手。幾年以後，網上教學的先進們意識到，老師與學生之間親密互動關係的建構，始終是網路教學最大的瓶頸，網上教學開始“下嫁”，願與課堂教學聯姻，創造了一個新名詞 &quot;混合式教學&quot;。美國著名 eLearning 專家 Jack Zenger 和 Curt Uehlein 用聖經上依塞亞的喻言 &quot;終有那麼一天﹐獅子與棉羊會和平的躺在一起&quot; 來諷刺混合式網上教學。<br />
              <br />
              他們說，混合式網上教學的想法很聰明，它呼籲傳統課堂教學應與網上教學密切的結合在一起，使學生既能有跟老師同學互動的機會，又能自己選擇何時何地上網學習。<br />
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          <td width="917"><div align="left">然而，當混合式網上教學的機制越來越成熟時，傳統課堂教學的使用量即會逐步遞減，屆時傳統教學者的飯碗也相對被剝削，那是否就如同獅子 (網上教學業者)很大方的跟棉羊(傳統課堂教學)招手說，我們共創未來。棉羊，能高枕無憂嗎 ?<br />
              <br />
        
              事實證明，直至今日，網上教學與課堂教學都還同時存在，沒有誰取代誰。商機依舊，反而讓學生（消費者）有了更多的學習選擇，而終身學習的觀念也延伸到退休後的老年人，給他們一個活到老學到老的讀書圓夢機會。<br />
              <br />
              同樣的，現今電子書議題在全世界狂飆起來，著名硬體廠商投入大筆資金，搶佔未來市場，那麼，是否就意味著，傳統出版業的實體書，將步入黃昏市場 ? 當然不是，喜歡看書的人，還是想擁有書券在握之感，而對於那些整日忙碌工作，連逛書店時間都沒有的上班族，早晚搭捷運時，電子書就會是他們打發時間的好玩具，一打開自己的隨身器具（手機 或 MP4），就有報章雜誌小說送到手中。有些老年人，三五不時的，會突然有個衝動，想看年輕時最愛不釋手的一本書，但眼力已不行了，電子書閱讀就沒有這種問題，只要按一個鈕，就會有聲音好聽的播音員，朗讀書裡的內容，再來杯咖啡，就可悠閒的打發無聊的下午時間，甚或邀約幾位老朋友，一起喝咖啡， 聽書，再討論聽書心得，倒也樂得。&nbsp; <br />
              <br />
              美國有位被出版社拒之門外長達十四年的作家 Boyd Morrison，在亞馬遜網站以 1.5美元（台幣45元），讓讀者下載閱讀他的作品，不到兩個月，就登上閱讀點閱率的前五名，短短半年時間，就賣出三十二國版權，賺進一百萬美元（ 台幣三千三百萬元 ）的版稅。由於網友們熱情討論，希望能蒐藏他的實體書，今年七月，他已成為全美最大娛樂媒體出版集團 Simon &amp; Schuster 的座上賓，反攻回實體書市場。<br />
              <br />
              結論，實體書與電子書如能相互運用得當，互為宣傳工具，就像混合教學的策略，將能創造雙贏的局面。<br />
              <br />
          花極少的投資，去開闢另一條營運管道，有何不可呢 ?</h5>
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